Due to sales through the Internet. Although there are no borders. Subject to Order. But the problem is that when transportation costs and add value to products. Some customers may feel that "sell high"?
When going back to see the basis of pricing in its sales channels that we normally consider the following three factors.
1. The cost of production.
From raw materials. Transportation of raw materials for processing quality packaging with sales.
2. The price of competitors.
If our products is not entirely new product regardless of the price of competing products on the market. If you compare the quality and similarly we can not be priced higher than they are. If the goods are confident that we have better quality. We were able to do price over competitors. Important to customers. Buyer or feel like it with They are willing to pay higher
3. The action of various
Price consumers pay today is the last. Cost includes the consignment and the many different operations, even the Internet itself. The customer uses a credit card purchase on our website Bank is charged 3-5% of the sale.
These factors. Are the result of the sales price total
But sales on the Internet. To reduce costs in the process to be very different rental location. Sales for utilities, so the cost of this Different types of products can lower the price to normal commercial channels.
Another sales on the Internet that operators do not need to SMEs. Inventory because a large number of samples to try to come. Then release the person to view. If interest is gradually produced. By these methods also help reduce raw material costs as much. When production and can meet the needs of the target spot.
However, if selling tangible. (No software When finished, the buyer can pay immediate download - No shipping cost) the buyer is to pay shipping anyway. Some operators think that will trade in a foreign country Are afraid that if the price but 10 dollars combined shipping cost $ 20 and buyers may not hesitate to purchase the time.
Concept of pricing on the Internet entrepreneurs on the web today. Is divided into two ways.
1. Charged with shipping price.
The average target of shipping destination. And positively with the product. The terms, consumers will not know shipping cost. When estimated price that suits their value and agrees to pay. They decide to buy.
2. Charged with separate delivery price.
This method would be fair to the buyer. Because if the buyer is. Asia, but have to pay shipping. Was included with the product. Buyer and the destination in America. They feel that too expensive. In this case, the seller himself to try to product. To suit. The minimum weight charge transport company to customers. Not feel that Their transportation costs to bear too much like coffee cups plain Weight 200 gram Price U.S. $ 3 fee, but buyer is sending 10 dollars to pay for goods. Just empty coffee cups all 13 coins, but if the seller organized coffee spoon, saucer people even buy a kit to add weight to 500 grams for goods will increase to four dollars, but transportation costs remain the same. Customers who bought this set, coffee cup saucer + spoon + the price 14 dollars will feel more worthwhile.
On these concepts. Entrepreneurs to consider To set the price. Do not forget that the "goods" on the Internet's many buyers the opportunity to compare prices at all times. Some pages with a lot of visitors. But can not sell it. Perhaps be turned to consider the "price" that they set the same. "Buy or be weird."
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